Who is the client?

This project consists of assets that were to represent the theme of their event. The Mastermind works with top-tier marketers in the direct response marketing space and creates a space to find guidance at a higher level with their peers and the leaders of this program.

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What did they want?

For this project, we focus on their live events. Considering the company has moved to digital events due to that year’s economical restrictions, the goal is to deliver the same if not better experience in their own homes. Creating deliverables that give value to the clients and ways for the material to reflect the learning materials presented.

This event is called "Brave New World". This was their last event for the year 2020 and to be a transition into what is the new normal. The theme was influenced by a hopeful futuristic awakening. So the goal is to develop a theme that fits that idea, and the deliverables to support that concept.

 

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Design Needs

  • Themed Box to house all the items

  • Welcome letter talking about the items in the box

  • Welcome Video Card of CEO encouraging the clients

  • Special Event Shirt

  • Event Schedule Print Out

  • Funnel Map Blueprint for our Uses to physically have

Some other items consisted of a USB, some books, and snacks for the event. Digital assets are created to reflect the materials in the box and help enhance the experience.

 

What I did to achieve the vision.

We had a few meetings about the concept and how that needs to be executed. These projects have a fast turn around so building off concepts has to be quick and iterations minimal. First, we focus on the box since that will need to be the first to be printed. We have meetings on what needs to be on the outside and inside of the box. That’s a big decider of the rest of the items in the box.

Sticking with more of that industrial futuristic style we proceed to dissect the elements of the theme and what we have done with the box and disperse concepts across the assets we are creating. Working along with print houses and vendors we make sure everything can be delivered timely and have a fulfillment center assemble and ship to their clients before the event so they can get excited about the upcoming event.

 

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